Americana Restaurants — الرياض - منطقة الرياض — دوام كامل
🚀 We're Hiring | Senior Marketing Associate - Saudi Arabia
At Americana Restaurants, we operate over 766 restaurants across the Kingdom under leading global brands: KFC, Hardee's, Pizza Hut, Krispy Kreme, TGI Fridays, and Peet's Coffee.
We are looking for ambitious Saudi national talent to join our Marketing team.
📍 Location: Riyadh - Head Office
🏢 Department: Marketing
💼 Employment Type: Full-time
📌 Marketing Strategy & Execution
- Coordinate marketing activities and policies with Operations and marketing agencies.
- Identify, develop, and evaluate marketing strategy based on business objectives, market characteristics, and cost and markup factors.
- Ensure accurate briefing and implementation of advertising and promotional activity: campaigns, media planning, POS material, and packaging.
- Support the development and launch of new products.
📌 Market Insight & Field Presence
- Initiate market research studies and analyse their findings.
- Visit the market regularly to verify that brand strategies are implemented correctly at restaurant level.
- Monitor market trends and business developments, and benchmark performance against competitors.
📌 Commercial & Financial
- Support pricing strategy development, balancing company objectives with customer satisfaction.
- Help safeguard product profitability in line with company objectives.
- Use metrics to measure progress against objectives for each initiative, and report on performance and return on investment.
- Track campaign spend against approved budgets.
📌 Customer & Communication
- Ensure we communicate the right messaging to attract new customers and retain existing ones.
- Keep the customer experience front of mind at every brand touchpoint.
📌 Cross-Functional Coordination
- Coordinate daily with Operations, Brand Leadership, Finance, HR, IT, and the Development and Real Estate teams.
- Liaise with franchisors, vendors, and agencies to deliver activity on time and to brand standard.
🎓 Qualifications & Experience
- Bachelor's degree.
- 1-2 years of experience as a Marketing Associate or Marketing Officer.
- Fluency in English is a must.
- Strong time management and the ability to stay agile and flexible across competing tasks.
- Proven ability to coordinate across different departments.
- Experience in QSR, F&B, retail, or FMCG is a plus.
⭐ Skills
Communication • Teamwork and collaboration • Execution and results orientation • Decision making and problem solving • Business acumen and commercial awareness • Attention to detail • Adaptability and resilience.
🇸🇦 This opportunity is open to Saudi nationals only, in line with our commitment to developing national talent and supporting Saudi Vision 2030.
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