RAPP MENA — جدة - منطقة مكة المكرمة — عقد
WHO WE ARE:
RAPP is a global precision marketing agency built around one belief: brands grow when they understand and serve people as individuals. We combine customer insight, creativity, data and technology to design connected experiences that are relevant, measurable and built to drive action.
As part of Omnicom's Precision Marketing Group, RAPP brings together strategists, creatives, technologists, data specialists and customer experience experts across a global network. Our Saudi operation will build on this strength while developing a locally relevant, future-facing offer for the Kingdom.
THE OPPORTUNITY:
The Senior Copywriter will develop compelling, culturally relevant and engaging written content for the brand across marketing and communication channels in Saudi Arabia. The role will translate brand strategy and campaign objectives into strong creative concepts, communication messages and high-quality copy that resonates with Saudi audiences while maintaining consistency with client’s global brand identity. The successful candidate will bring a strong understanding of Saudi culture, language, consumer behavior and communication trends, with the ability to develop original ideas and adapt messaging across social media, digital campaigns, advertising, PR materials and brand experiences.
WHAT YOU WILL BE RESPONSIBLE FOR:
• Creative copywriting and content development: Develop creative concepts, campaign headlines, taglines, key messages and copy across multiple channels; write for Instagram, Facebook, TikTok, Snapchat, X, YouTube and LinkedIn; develop copy for digital campaigns, advertising, promotions and brand communications; create scripts for video content, promotional films and reels; support launch, tactical, seasonal and always-on communications.
• Arabic copywriting and Saudi market localization: Lead Arabic copywriting and ensure content is culturally relevant; adapt global client messaging into locally relevant communication without compromising brand positioning; ensure Arabic content is natural, engaging, accurate and appropriate for each audience and platform; understand Saudi dialects, cultural nuances, consumer behavior and local communication preferences; collaborate with English-speaking teams to ensure consistency.
• Brand voice and messaging: Help establish and maintain a consistent tone of voice; ensure messaging reflects the brand's personality, positioning and global guidelines; develop messaging guidelines and creative copy recommendations; review and edit content for quality, accuracy, consistency and brand alignment.
• Campaign and creative collaboration: Work with designers, art directors, social media teams, PR specialists and account management; translate briefs into compelling copy and ideas; participate in brainstorming, campaign development and presentations; contribute ideas for innovative content formats and social-first campaigns; support launch events, activations, POS and promotional collateral.
• Content quality and delivery: Proofread and edit Arabic and English content; ensure copy is grammatically accurate, culturally appropriate and aligned with client requirements; manage multiple requests and deadlines; incorporate feedback while maintaining quality; ensure consistency across brand touchpoints.
WHAT YOU WILL BRING:
• 5-8+ years of professional copywriting experience, preferably within an advertising, creative or integrated marketing agency.
• Saudi national.
• Native or fluent Arabic, with excellent Arabic writing skills and strong English communication and writing capabilities.
• Proven experience developing creative campaigns and content for the Saudi market.
• Strong portfolio demonstrating copywriting across social media, digital advertising, integrated campaigns and brand communications.
• Experience working with consumer brands, preferably automotive, technology, lifestyle or FMCG.
• Strong understanding of Saudi culture, audience behavior and local communication trends.
• Experience working with creative, design, social media and account management teams.
WHAT SUCCESS LOOKS LIKE:
• High-quality Arabic and English content that resonates with Saudi audiences.
• A distinctive and consistent brand voice across all channels.
• Strong creative contributions to launch and always-on campaigns.
• Effective localization of global brand messaging.
• Timely delivery of creative copy across all agreed project deliverables.
• Content that supports brand awareness, engagement and campaign effectiveness.
WHY JOIN RAPP SAUDI ARABIA:
This is an opportunity to bring your creativity and understanding of Saudi culture to an exciting automotive brand launch. You’ll develop compelling Arabic and English content, shape campaign ideas and create distinctive brand messaging that connects with local audiences across social, digital and integrated campaigns. You’ll have the creative platform to make your ideas count, collaborate with multidisciplinary teams and help bring the brand to life in Saudi Arabia, backed by the capabilities of RAPP and Omnicom.