Wosool Brand Communication — الدمام - المنطقة الشرقية — دوام كامل
About the Role
Wusool Advertising Corporation is seeking a results-driven Performance Marketing Specialist to manage paid advertising campaigns, optimize campaign performance, analyze marketing data, and maximize advertising efficiency for an animal welfare center.
Key Responsibilities
• Set up, manage, and optimize paid advertising campaigns across Meta, TikTok, Snapchat, X, Google, and YouTube.
• Define target audiences and allocate advertising budgets effectively.
• Monitor campaign performance and track key performance indicators (KPIs).
• Prepare campaign performance reports and analyze results.
• Conduct A/B testing to improve campaign effectiveness.
• Optimize advertising costs and maximize campaign performance.
Requirements
• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 3 years of experience managing paid advertising campaigns in the Saudi market.
• Proficiency in Meta Ads Manager, TikTok Ads, and Google Ads.
• Strong Excel skills and data analysis capabilities.
• Ability to interpret campaign data and provide actionable recommendations.
Preferred Qualifications
• Meta Blueprint or Google Ads certifications.
• Experience with Looker Studio or other dashboard and reporting tools.
General Requirements
• Work location: Dammam, Eastern Province.
• Only Saudi nationals.
• Willingness to travel to the center and attend events when required.
• Ability to maintain strict confidentiality