Bupa Arabia — جدة - منطقة مكة المكرمة — دوام كامل
Job Description
Execute brand Strategies & Campaigns
• Support the execution of the full year initiative master plan.
• Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition
• Support the execution of brand campaigns with all relevant stakeholders such as communication, activation and PR teams.
Report Brand Performance
• Support in monitoring brand performance and brand perception metrics
• Issue Launch recap reports with results achieved
• Support the analysis of the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance
Execute Brand Guidelines
• Execute brand guidelines across all assets and communications
• Understand the Global Brand Guidelines and best practice
• Work with agencies to ensure compliance with the brand guidelines. Communicate with the agency as needed.
Skills Description
• A solid understanding of marketing concepts and execution
• Strong analytical skills with the ability to identify correlations and commonalities
• Profecient in both Arabic and English language (written & spoken)
• Excellent computer skills with capabilities in web search, excel, power point and word
• Hands on experience in new communication development and repositioning brands