Halwani Brothers — جدة - منطقة مكة المكرمة — دوام كامل
The Category Manager will take full ownership of the category’s performance, overseeing all aspects of marketing, sales growth, and profitability. This role is responsible for developing and executing strategies that enhance category visibility, consumer engagement, and revenue generation. The ideal candidate will independently drive category initiatives, manage product launches, oversee social media and digital campaigns, and handle agency and supplier relationships to ensure effective execution
Key Accountability:
Develop and implement category strategies that drive sales, market share, and profitability.
Conduct in-depth market analysis to identify trends, consumer behavior, and competitive opportunities.
Define category pricing, promotions, and distribution strategies to maximize revenue.
Monitor category performance, making proactive adjustments to improve growth and profitability.
Conduct monthly market visit and report findings and action plans
Conduct monthly category overview with action plans
Conduct retail audit analysis and reporting finding and action plans as per data release.
Plan and execute marketing initiatives to strengthen category positioning and increase brand awareness.
Develop and launch category-specific advertising, promotional, and digital marketing campaigns.
Create and oversee marketing materials, ensuring consistency in messaging and brand representation.
Evaluate campaign effectiveness using key performance metrics and optimize strategies accordingly.
Manage the category’s social media presence, ensuring engaging and consumer-relevant content.
Develop and execute digital campaigns that align with category objectives and drive consumer conversion.
Oversee influencer marketing, paid media, and content strategy for category growth.
Track digital performance metrics, adjusting strategies for better engagement and sales impact.
Drive product innovation within the category, identifying opportunities for new SKUs and enhancements.
Manage packaging development and ensure alignment with category positioning and profitability goals.
Oversee consumer testing, refining products based on feedback and market insights.
Optimize product lifecycle management, including launches, reformulations, and discontinuations.
Independently handle agency partnerships for creative, media, and digital marketing.
Negotiate and oversee supplier relationships for packaging, promotional materials, and activations.
Ensure timely and high-quality execution of all category marketing initiatives.
Monitor agency and supplier performance, ensuring cost efficiency and brand consistency.
Manage category budgets, ensuring efficient allocation of resources to maximize ROI.
Track and report sales, market share, and profitability metrics for category evaluation.
Use data analytics and market research to drive informed category decisions.
Prepare regular business reviews with insights and action plans for category growth.
Experience:
7-10 years of experience in category management, preferably within FMCG or F&B sectors.
Proficiency in Microsoft Office, Nielsen/IRI data, and marketing performance analytics tools.
Strong project management and organizational abilities, with a hands-on execution mindset
Experience managing agencies and suppliers to ensure seamless execution of campaigns.